Search Engine Optimisation

Is the process of affecting the visibility of a website or a web page in a search engine’s unpaid results—often referred to as “natural” or “organic” results. In general, the higher your website is ranked on the search results page and the more frequently the site appears in the search results list, the more visitors it will receive from the search engine’s users. SEO may target different kinds of search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines.

Why SEO is Beneficial to Your Business?

Google now processes over 40,000 search queries every second on average (visualize them here), which translates to over 3.5 billion searches per day and 1.2 trillion searches per year worldwide.As experts in the search engine optimisation techniques and marketing, the small team at LanzaWebs have a proven track record for crafting effective Internet marketing strategies with measurable, long-term results.

Search Engine Madness

So is SEO important in 2019? The fact that such a high percentage of people use search engines to then land on your website shows that you need to be high up on those results pages and be as relevant as possible.

Voice Web Searches

At least 50% of all searches will be voice and image-based by 2020.

The importance of choosing the correct search terms and keywords for your SEO campaign will become even more vital with voice search.

Keyword Research

Keyword density tells you how often a search term appears in a block of text in relation to the total number of words it contains. Search engines use this data to rank websites.

Bring More Visitors

Good Solid SEO strategy and search engine friendly Web design will help bring more visitors to your Website or business.

Smartphone SEO

Search engine optimisation stats show that by 2020, the number of smartphone users worldwide is projected to reach 2.87 billion, up from 2.1 billion in 2016.

Reporting and Analysis

Our SEO review consists of several factors like a content, linking structure, social media efforts, and keyword ranking on the internet.

Real World SEO

A third of all smartphone searches were made right before a store visit. This little gem tells us the importance of making yourself as visible as possible online as it directly influences the decisions people make when it comes to fulfilling a purchase at a real world store.

Consumer Perception

The higher a website is ranked in the search engines the better consumers perceive your business or product.
Search Engine Statistics

Before beginning a search engine optimisation (SEO) project, it is important for you to understand the process involved in an effective SEO campaign. LanzaWebs caters to clients who require an intensive, full-service approach to search engine marketing.

Increase in Visit Duration
Growth in Keyword Ranking
Increase Organic Traffic
Increase in Top Ten Ranking

SEO Analysis Services

We first analyze the website, followed by competitor analysis then a step-by-step plan to have the website contain the correct keywords more effectively to search engines. Our ultimate goal is to get our clients more visitors and higher conversions of sales and leads.

On-Page & Off-Page Optimisation

The goal of on page and off page optimisation is to generate a theme consistent with your businesses targeted keywords. The search engine is a robot, not a human so therefore, you must follow our proven process to educate the robot so that it lists your website when potential customers are searching for specific business related keywords.
Take your Business to the Next level

LanzaWebs can increase the search engine rank and site traffic of any company. The expertise offered by its technical and copywriting staff enables LanzaWebs to successfully meet the needs of companies with complex websites in competitive industries.

SEO Services

You can read more about our Search Engine Services and how we craft effective Internet marketing strategies with measurable, long-term results.